Privacy Policy

Aug 31, 2021

OpenHolidays (“our company”, “we”, “us” or “our”) is committed to protecting and respecting the privacy of those viewing or using our website. The protection of your personal data is very important to us, and we understand our responsibilities to handle your personal data with care, to keep it secure and to comply with legal requirements. If you visit or use our website, mobile, social media and other services through any channels, enrol or participate in our events or programmes, or sign up for our membership, we may collect and process certain personal data about you.

The purpose of this privacy policy (“Policy”) is to provide a clear explanation of when, why and how we collect and use your personal data. We have designed it to be as user friendly as possible, and have labelled sections to make it easy for you to find the information that may be most relevant to you and to allow you to click on a topic to find out more.

Please read this Policy carefully. This Policy is not intended to override the terms of any contract that you may have with us (for example, the terms and conditions you agreed if you sign up to one of our events or programmes) or any rights you might have under applicable data protection laws.

We may make changes to this Policy from time to time, for example, to keep it up to date or to comply with legal requirements or changes in the way we operate our business. We will notify you about changes through our website. We encourage you to regularly check and review this policy so that you will always know what information we collect, how we use it, and who we share it with.

What personal data do we collect?

We collect certain information from you when you use certain services within our website. This may include:

  • Contact details and basic user information including your name, email address, telephone number, country of residence;
  • Your marketing preferences including interests and market list assignments, marketing objections, preferred language, website data;
  • Usage information including how you use our Website such as clicks and pages which have been shown to you, referring webpage address;
  • Device data and log information including IP addresses, device ID and type, and details about your use of our website, browsing history, search queries, browser type, session frequency, geolocation information, wireless and mobile network connection information;

We have to establish a legal ground to use your personal data for the purposes set out below, so we will make sure that we only use your personal data for the purposes reasonably related thereto as set out below:

  • To create customer profiles, maintain customer records and to communicate with you, fulfil your requests and respond to your enquiries, bookings and feedback;
  • To send you important notices or personalised messages;
  • To administer the operation of our website to allow you to use the services and functions of our website, to conduct website maintenance, trouble shoot problems and to continually improve your Website experience and improve our products and services;
  • To provide services, directly or through the third parties in connection with bookings or registration with our events and programmes;
  • To tailor and personalise content and make recommendations (including by sending you push notifications) to suit your tastes, interests and preferences;
  • To send you marketing materials, news and information which we think will be of interest to you such as our latest promotional activities and upcoming events;
  • To monitor, evaluate and analyse trends, data, usage and activities in connection with our Website and services;
  • To keep internal records, decision making and facilitate internal purposes such as auditing, data analysis, and research to improve our products and services, in addition, such internal records will be used to maintain opt-in and opt-out lists;
  • To detect, investigate and prevent fraud and other illegal activities and protect our rights and property; and
  • To use your personal data for purposes associated with our legal or regulatory obligations.

We also use your personal data to develop, display and track content for the purposes of customising or personalising advertising, offers and content made available to you based on your usage of websites, mobile applications or services, and analysing the performance of those advertisements, offers and content, as well as your interaction with them. We may also recommend content to you based on information we have collected about you and your viewing habits.

Direct Marketing

We may use your personal data to send you direct marketing communications about products and services in the industry or related services including our latest e-newsletter and upcoming events and offers. This may be in the form of email, post, SMS, telephone or targeted online advertisements. We limit direct marketing to a reasonable and proportionate level, and to send you communications and otherwise share content with you which we think will be interesting and relevant to you, based on the information we have about you.

From the effective date of this Policy onwards, where you register for our events, programmes or offers, sign-up for our website and have elected to receive direct marketing information by email or SMS, then for the purposes of the General Data Protection Regulations and where required under relevant e-privacy laws, we will ask you for your consent for our processing of your personal data for direct marketing purposes.

The above statement does not apply if you have previously provided us with your personal data and opted-in to direct marketing in accordance with relevant laws, in these cases our continued processing of your personal data is based on our legitimate interests.

You have a right to stop receiving direct marketing at any time. You can do this by following the opt-out links in electronic communications (such as emails), or by contacting us using the details set out in Contact Us below.

Who do we share your personal data with?

We may share your personal data with our worldwide offices and representatives. We may also share your personal data with third parties, to help manage our business and deliver services. These third parties may from time to time need to have access to your personal data. These third parties may include:

  • Our partners, such as hotels, restaurants, airlines, retailers, travel agents, government departments and public bodies and other companies involved in providing services to you or fulfilling your requests;
  • Service providers, who provide administrative, marketing and research, e-marketing, distribution, data processing and management, advertising delivery, computer system, web development, payment gateway and other functions on our behalf to help us operate our business, such as sending postal mail and e-mails, help manage our IT and back office systems, analysing data, providing marketing and targeted advertising services assistance, providing search results and links (including paid listings and links). If you share your data through our Website with a third party account such as Facebook, Twitter or Instagram, your personal data will be managed respectively by one of those third parties. Please review the third party’s privacy policy, as their data processing will not be covered by this Policy;
  • Event sponsors or authorised managers, agents or contractors, who facilitate the event or programmes registrations, lucky draws, presentation, redemption or delivery (as appropriate) of prizes in connection with the associated events or activities organised or promoted by us;
  • Government or non-government authorities and/or regulators;
  • Other third parties, for the purposes of detecting, preventing or otherwise addressing fraud, security or technical issues, protecting against harm to the rights, property or safety of our users or the public;
  • Professional advisors (including our lawyers and auditors);

How we protect your personal data?

We endeavour to protect us and you from unauthorised access to or unauthorised alteration, disclosure or destruction of personal data that we hold.

In particular:

  • we review our data collection, storage and processing practices, including physical security measures, to guard against unauthorised access to systems;
  • we use password protection where appropriate.

Contact Us

For enquiries, you may contact us at:

Address: Room 907, 9/F, Park Fook Industrial Building, 615-617 Tai Nan West Street, Lai Chi Kok, Kowloon, Hong Kong
Email: admin@opentour.com.hk
Phone number: (852) 3708 8667

This Disclaimer has been translated into Chinese. If there is any inconsistency or ambiguity between the English version and the Chinese version, the Chinese version shall prevail.

Updated in July 2021